By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Sales development and tech-assisted selling

B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving […]

Senior sales guide: why upselling is vital for technology companies

With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of […]

Explore the role of the CIO in EMEA

IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital […]

Data & Analytics Study 2022

Over the last several years, data & analytics tools have become vital to the success of organizations in all industries, and the […]

Data & Analytics Executive Summary 2022

Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their […]

Tech Marketer’s Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

Mastering the trends in event marketing

Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses […]

Insight into EMEA cloud computing plans

Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they’re pursuing a deliberate cloud-first or cloud-native […]

The 800-pound martech gorilla that B2B is ready for

There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it’s what B2B has been missing. Are you prepared?

Explore cloud computing trends in APAC

Cloud computing trends in the APAC region According to Foundry’s 2022 Cloud Computing research, just 27% of companies in the Asia-Pacific (APAC) […]

Cloud computing executive summary 2022

Insight into cloud computing trends The massive pandemic-driven shift to remote work has kicked the evolution toward cloud-first IT infrastructure into high […]

Cloud computing study 2022

In its 9th year, Foundry’s 2022 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including usage and […]