Mastering the trends in event marketing

Episode 1: March 14, 2022

Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences.

Listen in on an informative discussion between Laurie Buczek, Research Vice President, CMO Advisory Practices, IDC and Nicole Peck, Vice President, Marketing Global Events, Foundry.

Events_Intelligence_episode1

Key Themes

  • How the next era of event marketing aligns customer centricity, community building, and blended physical and digital experiences to make lasting brand impressions.
  • Where aligning the functions of marketing and sales over the “why” of events can amplify the impact of this transformation.
  • How the digitization of events has bolstered B2B omni-channel marketing.
  • Why measurement works best when it goes beyond output (i.e.: leads and tickets) and instead reflects outcomes (i.e.: engagement and loyalty).

Download now

Share:

Related Tools For Marketers

11/17/2021
Tech Events in 2022: Digital, In Person or Both?
Events, Marketing tactics
11/18/2021
CMO Perspectives: Aerospike
CMO perspectives, Marketing tactics