Episode 1: March 14, 2022
Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences.
- How the next era of event marketing aligns customer centricity, community building, and blended physical and digital experiences to make lasting brand impressions.
- Where aligning the functions of marketing and sales over the “why” of events can amplify the impact of this transformation.
- How the digitization of events has bolstered B2B omni-channel marketing.
- Why measurement works best when it goes beyond output (i.e.: leads and tickets) and instead reflects outcomes (i.e.: engagement and loyalty).