Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to figure out the right social media strategy.

So how do you go from using social as a megaphone shouting offers and promotions to a true channel for engagement? IDG’s MarketingFit Social Media Marketing 101 provides actionable steps to connect with the ITDM community and influencers = build trust and deepening relationships.

Download IDG’s MarketingFit Social Media Marketing 101 for tips on:

  • Positioning your organization as reliable, consistent and trustworthy through content.
  • Creating content that serves the reader and stands out from the competition.
  • Establishing effective thought leadership and working with subject matter experts.
  • Effectively measuring the performance of your content marketing initiatives.

Get your copy of MarketingFit Social Media Marketing 101 by clicking the button below

Content Marketing 101