More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior positions in IT. These buyers may want information, vendor interactions, and collaboration at different times or in different formats compared to preceding generations of IT decision-makers (ITDMs.) IDG’s buyers journey research studies – Role & Influence of the Technology Decision-Maker and Customer Engagement – outline how to properly reach millennial ITDMs in meaningful and effective ways.
Download the summary to learn:
- Who’s involved in the tech purchase process and when
- When and why millennials will seek new technology vendors
- The types of content millennial tech buyers rely on
- How millennials use social media for business purposes