There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing was greatly and quickly depended on. In fact, 1/3 of tech marketers say their organization was extremely or very successful with content marketing in the last 12 months, putting more emphasis on lead generation and content performance/metrics.
View the infographic below to learn more about how to stay agile, measure the right things, and understand how your tech marketing peers are using content marketing to elevate your own content marketing strategy.
How is your team measuring up? Download your copy of the Technology Content Marketing: Benchmarks, Budgets, and Trends report and read IDG’s blog that outlines which metrics tech marketers should focus on to increase content marketing investments.