Marketing tactics
How Webex by Cisco gained visibility with IT leaders in person
Webex by Cisco partnered with Foundry Events and connected with ideal clients at the CIO 100 Awards. Connect with your ideal clients at the CIO 100 Awards Webex by Cisco is the leading enterprise solution…
Mastering the trends in event marketing
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between Laurie…
Splunk leveraged in-person events to achieve results that beat the benchmarks
Splunk leveraged the CIO 100 Awards & Symposium to drive awareness amongst 360+ attendees and establish partnerships with executive level customers. The client Splunk Inc. helps organizations ask questions, get answers, take actions and achieve…
Who is the CIO? Defining IT leaders and their roles
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond. Other areas covered include the…
6 effective lead nurturing strategies for 2022
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the chief proactive tool in your…
Addressing common ABM misconceptions
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you jump head first into ABM,…
HPE software webinar series builds awareness & generates new leads in Germany
Foundry hosted a three-part series using Computerwoche to leverage Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate engagement with B2B IT executives. The series successfully attracted 297 attendees, surpassing the guarantee by 240%. The…
CMO Perspectives: Amy Protexter, SVP Marketing, Insight
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job,…
Kickoff Black History Month with these tech resources
The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by…
Foundry & Domo bring 6 years of CIO data to life
Domo partnered with Foundry to build a media strategy for their embedded analytics solution, Domo Everywhere, and visually represent the State of the CIO research for their senior-level IT target audience, with CIOs spending over…
22 for 2022
IDG Observations for the Year Ahead
We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing…
5 key elements for a successful business development team: Is your organization set up for success?
If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most important processes your organization can…