Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Transforming your ABM strategy with predictive orchestration
Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account’s activities. Encompassing an ABM program’s functions from start to finish, orchestration makes small nuances simple and automatic. With the ability to…
Marketing in a Cybersecurity Driven World
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption of new technologies like cloud…
Generate more revenue with sales activation
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In this post, we’re going to…
Lead Generation and Lead Nurturing Campaigns: What is the difference?
Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to potential buyers and hope for…
What is sales enablement?
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key to success. Your sales team…
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a…
7 ways technology marketers can improve lead nurturing with personal touchpoints
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the decision-making process. Personalized advice addresses…
How to deliver a personalized experience
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is going to get personal. Don’t…
There’s No Looking Back – The Future of Business is Digital
In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology is a disruptive force for organizations, supporting both innovation and greater efficiencies. It…
How to automate your lead nurturing strategy
A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales funnel and turning them into buyers. However, lead nurturing strategies require consistent, personalized,…
The complete guide to lead nurturing
A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never convert, no matter how many times your sales team calls them? It’s because…
The complete guide to lead qualification
A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only half the battle? All too often, we see businesses of all types and…