Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
CMO Perspectives: Emma Roffey, VP Marketing EMEAR, Cisco
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use of intent data, and a…
CIO: Reimagining the world’s most trusted B2B tech editorial brand
This week we introduced one of the most significant developments in the nearly 40-year history of CIO: an entirely new brand platform and design system. It’s the result of a multi-year process that started with…
58 acronyms and phrases every B2B marketer should know | updated 2023
Unless you’re in the field, marketing jargon can sound like a foreign language. Us marketers love our acronyms and abbreviations – that’s for sure. From ABM to ICPs and CTAs, it’s a lot… especially for…
Three ways to better leverage intent data in your ABM strategy
Turning from static account lists and combining intent sources for fuller coverage Account-based marketing (ABM) strategies can bring businesses closer to their best opportunities, at the right time, delivering real value to the business. Until…
Events Intelligence: Webinar series
The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create…
Local Expertise, Global Impact with Foundry
Following the recent launch of the Foundry (an IDG Inc. Company) brand, as the now #1 provider of B2B tech leads globally we are positioned to deliver on the promise of building best-in-class solutions fuelled…
Foundry’s Observations for the Year Ahead – 2023
We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust…
Why do we need an ABM platform if we already use a marketing automation platform?
The most experienced ABM marketers usually start out with one or two marketing technologies as they build their first ABM campaigns and prove the value of the account-based model to their organisation. Marketing automation platforms…
Are you getting the full picture from your intent data supplier?
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.In B2B markets, power has been shifting from sellers…
Six ways ABM programs fail & how to fix them
Implementing ABM software can seem like a tall order. We’ve seen it all after onboarding hundreds of customers making the switch to ABM, and helping clients expand their ABM strategy. This blog is about identifying…
How to create an ABM strategy in 5 steps
By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that 96% of marketers have a documented ABM strategy and that 94% of marketers…
Website conversion rate
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total number of website visitors. The…