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White paper

Identifying the shifting content and engagement needs of generational IT buyers

Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]

  • Content marketing
  • IT buyers journey
  • IT decision-maker
  • Research topic
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