Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
State of the CIO Study 2023
This year, organizations are prioritizing cost management and performance optimization as the economy continues to be in an unprecedented state. But CIOs are remaining optimistic and focusing on operations even while their leadership role expands in preparation for the next wave of digital innovation. Foundry’s annual State of the CIO research highlights this shift in [...]
Are you engaging with IT decision-makers on social media?
Acknowledging the impact on global communication and the relationships cultivated through social media, June 30th is officially recognized as Social Media Day. It’s a day to bring the world together to celebrate the personal and professional connections made and the awareness that is brought to all types of initiatives due to social media. At Foundry, [...]
Real People Means All People
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month often takes place in June to honor the Stonewall Riots in New York City in 1969, and to commemorate the first Pride parades held in Chicago, Los [...]
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what needs to change? To identify some timely and effective ways to drive impact, we’ve asked five partner marketing leaders to [...]
Insight into the technology purchase process – who’s involved and the sources they rely on
As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic has shifted resources online, such as podcasts, product-review videos, and webcasts/webinars. Our 2022 Role & Influence of the Technology Decision-Maker research outlines the information sources that IT decision-makers (ITDMs) rely on and this [...]
Who is the CIO? Defining IT leaders and their roles
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond. Other areas covered include the impact of the pandemic on the IT organization, reporting structure, IT budgets, hiring and retaining skills, and much more. To [...]
CMO Perspectives: Amy Protexter, SVP Marketing, Insight
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job, including navigating digital transformation, incorporating company culture into everyday tasks, and building a collaborative sales and marketing relationship. Get to [...]
Kickoff Black History Month with these tech resources
The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by Dr. Carter G. Woodson in 1926 as Negro History week. Dr. Woodson wanted Black people to be proud of their [...]
22 for 2022
IDG Observations for the Year Ahead
We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022: [...]
Peer Insight: How Four Marketing Executives Utilize ABM
Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a global survey of more than 500 B2B tech marketers, enthusiasm for ABM is evident with 91% of businesses running programs for at least six months. Four industry-leading marketing executives to discuss how their [...]
CMO Perspectives: Aerospike
The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that the Aerospike marketing team learned and are working to apply in 2022. IDG’s Global Chief Revenue Officer Matt Yorke had the pleasure of speaking with two changemakers at Aerospike to discuss the evolving [...]
Marketing in a Cybersecurity Driven World
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption of new technologies like cloud and data solutions, brings new ways to be attack. Over the past year, news headlines have shown the global impact [...]
Generate more revenue with sales activation
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In this post, we’re going to dive deeper into ABM campaign success and discuss sales activation. Let’s get right into the conversation and learn how to [...]