Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Beyond IPv4: Addressing for the future
Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar to a telephone number, a connected device requires a unique IP address to…
6 things award-winning ABM campaigns have in common
Account-based marketing (ABM) campaigns are among the biggest buzzwords in martech, along with “predictive” and “intent data.” However, building a successful (let alone, award-winning) ABM campaign isn’t easy. Over the last 8 years, we’ve partnered with…
Get it together: how SDR, Sales and Marketing alignment can power your pipeline
By Josh Lord It’s been more than a couple of years since the Sales Development Representative (SDR) role was based purely around the traditional sales floor method of cold calls and emails to prospective clients.…
Don’t play with FIRE, unless you’re a B2B marketer
In an episode of “Ask an ABM Expert,” Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why FIRE is a great way…
Creating your ABM target list using firmographics
Building your target account list is the first step in any good ABM strategy, but it can be tricky. Let us show you how to build one using firmographics. The main goal of an account-based…
Q&A: The future of GDPR in the marketing landscape
The B2B data space is evolving at break-neck speeds and with it spanning wider and wider, data privacy is an increasing concern for consumers, businesses, and the people whose job it is to use that…
Top 5 mistakes marketing teams make when tracking first-party intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! We’ve seen a lot of successes and a lot of “learning experiences”…
The definitive guide to activating intent data
Big data drives marketing strategies in every industry. But with big data flooding in every day, marketers are still learning how to make sense of it all and use it in the cleanest and most…
3 steps to launch (or enhance) your account-based marketing strategy
Account-based marketing is the most powerful tool B2B marketers have. Find out how to launch an effective ABM strategy to drive higher quality leads. Account-based marketing is not a new concept. It’s been proven that…
Firmographics for account based everything
Firmographics are company attributes B2B marketers use to segment their target markets including company size, revenue, location, industry, etc. Firmographics — a term thrown around our office every 5 minutes or so, but one that you may…
Three pro tips for personalization during the buyer’s journey
With a little more detail you can turn standard (potentially slightly boring) content into eye-catching visuals for your prospective customers. Personalization isn’t new, but its value for sales and marketing strategies remains significant. Personalizing content…
ABM best practices from real practitioners
Today is your lucky day! Why, you might ask? Well that’s because you don’t need to be the first to figure out the best practices for your ABM program! After launching hundreds of ABM programs…