Explore trending research
Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.
State of the CIO Study 2024
Foundry’s 23rd annual State of the CIO research details how the role of the CIO continues to evolve and elevate in today’s business climate and defines the CIO agenda for 2024. [...]
2019 Role & Influence of the Technology Decision-Maker Research
The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of…
CIOs Strive for Strategic Growth
Heads of IT are broadening their strategic role and collaboration with line of business (LOB) to ensure a smooth maturation of digital business transformation. This infographic, based on the 2019 State of the CIO research,…
Technology Content Marketing 2019: Benchmarks, Budgets And Trends
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download…
Explore How the Tech Purchase Process Varies by Product Category
The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer,…
MarketingFit Guide to: Marketing Your Technology to the Retail Sector
Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations.…
CIOs Embrace Strategist Charter as Digital Business Matures
IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO white paper shares data from…
Role of the CIO – Making Strides Towards Strategic Growth
For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to…
Digital Transformation Raises the Bar and the Rewards
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value…
A Look Back into Some of Our Favorite 2018 IDG Research Stats
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than…
CIOs Advance their Strategic Role
With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives into the key findings from…
2019 State of the CIO
CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda…
The CSO’s Role & Priorities – Part 2
For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and purchasing plans are for the…