In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is a guide to assist marketers engage with their customers and create partnerships as organizations navigate through the digital transformation process.

To learn more about the evolving influence IT decision-makers play in today’s corporations and how to best reach them, download the 2018 Customer Journey Poster today.