Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape. [...]
Insight into cloud computing trends There has been a massive shift to moving IT environments to the cloud over the past three years as organizations navigated a remote-first world due to the pandemic. According to…
In its 10th year, Foundry’s 2023 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and top cloud growth areas, such as AI. While…
The 2023 State of the CIO research reveals that CIOs in the APAC region are striving towards a business strategist role this year. They plan to spend their time driving business innovation and developing go-to…
In the EMEA region, the role of the CIO is evolving. While economic conditions have put a new level of pressure on heads of IT, they remain optimistic about tech budgets and focused on driving…
According to the global 2023 State of the CIO study, 91% of organizations in North America expect their overall IT budget to either increase or stay the same this year. North American CIOs expect an…
Generative AI, or more commonly referred to as Gen AI, is one of the most talked about technologies today. With its ability to increase productivity and efficiency by autonomously creating new content, such as images,…
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest…
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.