State of the CIO executive summary 2023
01/25/2023
Recent economic and geopolitical challenges have prompted organizations across most industries to prioritize cost management and performance optimization. Both dynamics have kept CIOs’ focus on operations even while their leadership role expands in preparation for the next wave of digital innovation. The 2023 State of the CIO Study, which surveyed 837 IT leaders and 201 […]
State of the CIO Study 2023
01/25/2023
This year, organizations are prioritizing cost management and performance optimization as the economy continues to be in an unprecedented state. But CIOs are remaining optimistic and focusing on operations even while their leadership role expands in preparation for the next wave of digital innovation. Foundry’s annual State of the CIO research highlights this shift in […]
Understanding the Security-Specific Purchase Process [Infographic]
12/01/2022
Based on our 2022 Security Priorities research, 52% of IT decision-makers expect their security budget to increase in the next 12 months. This infographic shares insight into the security-specific purchase process, such as types of purchases being made whether they be additions, upgrades or replacements, the content types and top information sources relied upon by […]
Customer Engagement Study 2022
11/17/2022
Over the past two years, organizations turned to technology to mitigate the impact of the pandemic, which ultimately accelerated digital transformation. As IT and business leaders review the initiatives put into place, they are now transitioning to supporting the business value of these initiatives and exploring solutions to improve the customer experience, improve internal processes, […]
Customer Engagement White Paper 2022
11/17/2022
Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on them to provide technology solutions for today’s economic disruptions. This year’s study found that 91% of ITDMs are still challenged to find high-quality content, however […]
ABM & Intent Benchmarking Study
10/26/2022
Tech marketers have taken a particular interest in account-based marketing (ABM), given the complex factors that influence IT purchases. Foundry’s second global survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. While most organizations are still early in their adoption journey, the results to date indicate that ABM is […]
ABM & Intent Benchmarking Study 2022 – White paper
10/26/2022
For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. With 96% of respondents stating that their organization has a documented ABM strategy, the results indicate that ABM is on track to not only become a mainstream marketing discipline but even displace […]
Partner Marketing White Paper 2022
10/03/2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers […]
Partner Marketing Study 2022
10/03/2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards make the efforts worth it all. Understanding what your peers at other tech companies are focusing their partner marketing efforts […]
Security Priorities white paper 2022
09/14/2022
Based on Foundry’s 2022 Security Priorities study, this white paper provides insight into the various security projects that organizations are currently focused on and will be prioritizing in the coming year so you can best build out your marketing plans. The report looks at the cause of security incidents over the past year, where security leaders […]
Security Priorities Study 2022
09/13/2022
Like many industries today, security departments are short staffed and struggling to fill their open headcount with skilled employees. This also comes at a time where cybersecurity attacks continue to be at the forefront and IT and business leaders recognize the drastic effects these have for their organization, especially when not readily equipped to tackle. […]
Data & Analytics executive summary 2022 – APAC region
07/20/2022
According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend an average $19.4 million in the coming year. To understand where APAC tech buyers are in their data-driven journey, this executive summary provides insight into […]