Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape. [...]
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to security incidents, safeguarding confidential data,…
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and more important. This is one…
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to use the technology. To help…
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than ever. I’ll preach to anyone…
The 2023 Security Priorities study reveals that 88% of security leaders believe their organizations are falling short when it comes to addressing cyber risk. However, security leaders are making efforts to address their challenges by…
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Explore what is driving the cloud computing initiatives, cloud investments and migration shifts, and the biggest obstacles to implementing a cloud strategy.
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…
Foundry’s inaugural 2023 AI Priorities Study was conducted to better understand how organizations are leveraging Artificial Intelligence (AI) and Generative AI (Gen AI) as these tools become more mainstream. The research found companies of all…
It seems like since the launch of ChatGPT, everyone is talking about Generative AI (Gen AI). With its extreme ease of use and ability to save massive amounts of time, IT and business decision-makers alike…