The Intersection Newsletter
Subscribe for the latest marketing and technology insights from Foundry
What Is a Tracking Pixel
Tracking pixels may be small, but in the hands of savvy marketers, they can be a powerful way to track website visitors and campaign performance. The Pixel Behind the Screen
Why Data Integrity Matters
Learn how data integrity impacts your ability to identify accounts, personalize content, and run accurate marketing campaigns. Why Data Quality Is Everything Integrity is a universally valued principle but when
5 Quick Tips for Following Up with Sales Prospects
Improve your follow up process with these 5 proven tips. Learn how to re-engage leads without overwhelming them and move them closer to a sale. Why You’re Not Hearing Back
Account Scoring Step by Step: Make First Party Intent Data Work for You
Account scoring is one of the most effective ways to leverage first party intent data and turn anonymous website traffic into sales and marketing leads. Moving Beyond Fit Based Scoring
What Are Retargeting Ads
Most website visitors will browse and leave your site without converting. Retargeting helps bring them back and turn intent into action. Why Retargeting Ads Matter In an ideal world, everyone
Account Based Marketing in the Age of Work from Home
Adapting ABM for remote work is crucial. Discover how to keep your strategy relevant, personalized, and impactful in today’s evolving landscape. Remote Work Isn’t Temporary, and Neither Are Its Marketing
Let’s Talk About IP Address Intelligence in Your Chat Platform
Chatbots are good but how can we make them great? See how integrating IP address intelligence can enhance your conversational account-based marketing. Website Leads, Marketing, Account-Based Marketing In a perfect
The Cookie Has Crumbled Now What
The entire cookie based industry has been on a steep decline for some time now, and it looks like it is finally time to say goodbye. For digital marketers everywhere,
Marketing Attribution ABM’s Final Frontier
First off, for all you Star Trek fans out there, I know “Final Frontier” sounds better, but the title should really be “ABM’s Final Hurdle.” Why? Because monitoring campaign effectiveness
Third-Party Cookies Are Doomed, Here’s How to Prepare
Third-party cookies are going extinct. Learn how B2B marketers can adapt using first-party data and IP address intelligence to stay ahead. The Demise of Third-Party Cookies Third party cookies are
How to Build a Better ABM Target List Using Firmographics
Account-based marketing (ABM) starts with clarity not content, not creatives. The very first step is identifying who you’re actually going after. The companies on your target account list will shape
5 Ways to Fight Digital Ad Fraud
Protect Your Marketing Budget With Smarter IP Data and Targeting Ad fraud isn’t just a minor threat to digital marketing, it’s a multi billion dollar black hole. Every year, billions
How IP Address Intelligence Still Works for Remote Teams
Even with remote work, account-level insights remain possible. Discover how IP data can still power your marketing strategy even outside the office. Can You Still Use IP Intelligence When Everyone’s
Account Scoring, Step by Step: How to Turn First-Party Intent Into Sales
A Smarter Way to Prioritize Website Traffic and Drive Action Traditionally, account scoring focused solely on how well a company “fit” your Ideal Company Profile (ICP). But here’s the truth:
Dynamic Content: More Than Just Another Marketing Buzzword
Dynamic content isn’t another marketing fad. It’s one of the best ways to achieve website personalization at scale and drive custom visitor experiences. Take a minute to think about your
What Is the Data Layer
The data layer is the unsung hero of your website. It enables the smooth flow of data between the end user and all the apps running behind the scenes. Understanding
6 Smart Ways You Should Be Using IP Geolocation
From Campaign Optimization to Fraud Prevention, Here’s How to Turn Location Data Into Business Intelligence Let’s clear something up right away: IP geolocation isn’t “Big Brother.” No one’s watching your
29 B2B Marketing Terms You Should Know
Your No Fluff, Cut the Jargon Guide for Modern Marketers Let’s be real, if you’ve ever sat in a meeting where someone dropped a string of acronyms and buzzwords like
The State of Partner Marketing
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
State of the CIO webcast 2024
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
State of the CIO 2024 white paper
Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.