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How to engage and market to security buyers
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know
On the road: Dean Wootton, Pure Storage
Join Rick Currier for another dynamic episode as he converses with Dean Wootton, a partner marketing professional at Pure Storage. Discover Dean’s journey from sales and distribution to his current
On the road: Rajashree Rammohan, Foundry
This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA
Are marketers and IT aligned on AI initiatives?
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember
On the road: Clarissa Gent, AWS
Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing
Security priorities: a look ahead
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents,
Inside the C-suite: CIOs share how the role is evolving
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
On the road: Richard O’Connor, B2B Marketing
In this episode, Rick is joined by Richard O’Connor, CEO of B2B Marketing-Propolis. Listen in as they discuss the impact of B2B marketing communities. From tea culture to career paths,
On the road: Angela Salerno, Cribl
Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing
Back to the future: DEMO’s legacy and impact on tomorrow’s technology
Sometimes you just want to see how products work. That’s the idea behind DEMO, in which technology vendors provide a “show and tell” experience of their new features or platforms, software, and hardware. Hosted by…
On the road: Clint Oram, SugarCRM
In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ’ing
Technologies taking center stage
We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.
CIO Tech Poll: Tech Priorities Study
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities
On the road: Rachael Ferranti, Foundry
Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares
State of the CIO in APAC
The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while
State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2024 State of the CIO study, 90% view themselves as a changemaker, increasingly leading business and
State of the CIO in North America
According to the global 2024 State of the CIO study, 89% of organizations in North America expect their overall IT budget to either increase or stay the same this year.
Technology Content Marketing: Benchmarks, Budgets, and Trends
Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing
Understanding the security purchase process [Infographic]
Gain insight into the security purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
On the road: Matt Berry, Conversion Marketing
Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifying and clarifying company stories for effective communication. Drawing on his experience in Journalism, PR,
On the road: Dan Kessler, Dell Technologies
In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing,
5 influences forcing us to redefine the role of the CMO for business growth
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
State of the CIO webcast 2024
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
CIO perspectives: challenges, trends, and the future of tech
Discover the latest insights from CIOs on navigating tech challenges, cybersecurity investments, and trends shaping 2024.