Events Intelligence: Webinar series

The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create meaningful connections at both digital and in-person events.

Security Priorities for CSOs in Germany

CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with technology evolution and transformation, and their adoption of new security technologies. In this webcast, Heinrich Vaske, editorial director, and Peter Lauck, chief […]

A data & analytics webcast for tech marketers

Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you to data-driven decision-makers. Presented by Andrea D’Amato, Chief Revenue Officer, Americas, Foundry, and John Gallant, Enterprise Consulting Director, Foundry, the […]

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. Aimee Catalano and her team thrive on teamwork and working strategically with partners and customers to achieve fast-paced growth for Google Cloud year over year. […]

CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that the Aerospike marketing team learned and are working to apply in 2022. IDG’s Global Chief Revenue Officer Matt Yorke had the pleasure of speaking with two changemakers at Aerospike to discuss the evolving […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is a guide to assist marketers engage with their customers and create partnerships as organizations navigate through the digital transformation process. […]