IT buyers journey
2020 Role & Influence of the Technology Decision-Maker Study
While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on technology in 2020. It is the fuel that is keeping businesses, schools, and…
2020 Customer Journey Poster
Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you traverse the elements. Using the…
2019 Customer Engagement White Paper
The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any barriers with content that educates…
2019 Customer Engagement Study
In the 7th year of the study, the 2019 IDG Customer Engagement survey provides in-depth information on the various types and volume of content consumed throughout the technology purchase process. The research looks at how…
Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is…
The Drive to Transform Powers a More Inclusive Buying Dynamic
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process,…
2019 Role & Influence of the Technology Decision-Maker Research
The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of…
Explore How the Tech Purchase Process Varies by Product Category
The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer,…
MarketingFit Guide to: Marketing Your Technology to the Retail Sector
Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations.…
Digital Transformation Raises the Bar and the Rewards
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value…