Marketing Cloud Computing Tools & Solutions

According to IDG’s 2020 Cloud Computing Survey, 32% of organizations’ total IT budget will be allocated to cloud computing over the next […]

Understanding the Cloud-Specific Purchase Process [Infographic]

Based on IDG’s 2020 Cloud Computing research, 32% of an organization’s IT budget will be allocated to cloud computing in the next […]

Marketing Security Products & Services

Based on CSO’s Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security […]

Exploring the Tech Purchase Process by Specific Tech Solutions

The list of technologies that organizations have at their disposal is never ending – whether it be a new cloud computing solution […]

The Need for Technology Advancements Progresses Despite Pandemic Disruptions

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of […]

2020 Role & Influence of the Technology Decision-Maker Study

While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on […]

Tech Marketers – Here’s Your Guide to Navigating the Tech Purchase Process

The tech purchase process is in continuous transformation, making it a complex process to keep track of and navigate. As technology becomes […]

2020 Customer Journey Poster

Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer’s journey are evolving, so […]

2019 Customer Engagement White Paper

The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology […]

2019 Customer Engagement Study

In the 7th year of the study, the 2019 IDG Customer Engagement survey provides in-depth information on the various types and volume […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to […]

The Drive to Transform Powers a More Inclusive Buying Dynamic

Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a […]