IT buyers journey
Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to virtual events like tradeshows and…
A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have shifted, and organizations are striving…
Understand the APAC Tech Purchase Process
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech buying journey for APAC decision-makers?…
MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including:…
Pandemic Fuels Tech Advancements in EMEA
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the EMEA specific technology purchase process. How did the pandemic impact the tech buying journey for EMEA decision-makers? Who is…
Marketing Networking Products & Solutions
According to Network World’s 2020 State of the Network research, 59% of IT decision-makers say that their organization’s data center is undergoing change with the replacement of older technologies for new. This increases to 65%…
Marketing Data & Analytics Products & Tools
According to CIO’s Pandemic Business Impact survey, data & analytics is the number one technology that IT leaders expect to invest more dollar in to become a digital business over the next 12 months. security…
Understanding the Data & Analytics Specific Purchase Process [Infographic]
Gain insight into the data & analytics purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Marketing Cloud Computing Tools & Solutions
According to IDG’s 2020 Cloud Computing Survey, 32% of organizations’ total IT budget will be allocated to cloud computing over the next 12 months – opening huge opportunity for cloud solution providers. With cloud being…
Marketing Security Products & Services
Based on CSO’s Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security leaders expressed greater concern about attacks targeting work from home employees. Another 73%…
The Need for Technology Advancements Progresses Despite Pandemic Disruptions
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in business increases and organizations upshift…
2020 Role & Influence of the Technology Decision-Maker Study
While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on technology in 2020. It is the fuel that is keeping businesses, schools, and…