2019 Role & Influence of the Technology Decision-Maker Research

The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s […]

IDG Customer Journey Research

For more than 10 years, IDG has been exploring the B2B technology purchase process to help marketers better understand who is involved […]

Explore How the Tech Purchase Process Varies by Product Category

The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with […]

Digital Transformation Raises the Bar and the Rewards

The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout […]

A Practitioner’s Guide to Conducting Global B2B Market Research

As businesses become more global and companies expand beyond their local markets, they’re naturally eager to understand global buyer perspectives. But navigating […]