Understanding the Security-Specific Purchase Process [Infographic]

Based on our 2022 Security Priorities research, 52% of IT decision-makers expect their security budget to increase in the next 12 months. This infographic shares insight into the security-specific purchase process, such as types of purchases being made whether they be additions, upgrades or replacements, the content types and top information sources relied upon by […]

Customer Engagement Study 2022

Over the past two years, organizations turned to technology to mitigate the impact of the pandemic, which ultimately accelerated digital transformation. As IT and business leaders review the initiatives put into place, they are now transitioning to supporting the business value of these initiatives and exploring solutions to improve the customer experience, improve internal processes, […]

Customer Engagement White Paper 2022

Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on them to provide technology solutions for today’s economic disruptions. This year’s study found that 91% of ITDMs are still challenged to find high-quality content, however […]

Security Priorities for CSOs in Germany

CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with technology evolution and transformation, and their adoption of new security technologies. In this webcast, Heinrich Vaske, editorial director, and Peter Lauck, chief […]

A data & analytics webcast for tech marketers

Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you to data-driven decision-makers. Presented by Andrea D’Amato, Chief Revenue Officer, Americas, Foundry, and John Gallant, Enterprise Consulting Director, Foundry, the […]

Measured and deliberate IT buying decisions dominate APAC region

Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions, according to Foundry’s 2022 Role & Influence of the Technology Decision-Maker study. The latest 14th annual survey found that 93% of IT […]

EMEA buyers cautiously stockpile technology portfolios

The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of the Technology Decision-Maker study found that 85% of IT decision-makers (ITDMs) in the EMEA region plan to either increase their technology budgets or […]

Insight into the technology purchase process – who’s involved and the sources they rely on

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic has shifted resources online, such as podcasts, product-review videos, and webcasts/webinars. Our 2022 Role & Influence of the Technology Decision-Maker research outlines the information sources that IT decision-makers (ITDMs) rely on and this […]

Role & Influence of the Technology Decision-Maker white paper 2022

Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their accompanying IT investments. Based on Foundry’s 2022 Role & Influence of the Technology Decision-Maker Research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, […]

Role & Influence of the Technology Decision-Maker Study 2022

Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these new tools and solutions are powering customer interactions, automating business processes, and enabling a hybrid work environment. Depending on the technology being purchased, executives rely on specific information sources and individuals to help […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior positions in IT. These buyers may want information, vendor interactions, and collaboration at different times or in different formats compared to preceding generations of IT […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. Or maybe you’re watching market demand rise almost overnight. Whatever your case may be, fulfilling the potential behind any promising product starts with customer engagement. That means developing a deeper understanding of your […]