The tech buying process is complex! Given the role technology plays, especially in times of economic disruptions, IT decision-makers have a demanding role and need educational resources throughout the purchase process. Technology marketers need to target all levels of the IT organization with messages tailored to the right buyer at each stage of the process—but [...]
Based on our 2022 Security Priorities research, 52% of IT decision-makers expect their security budget to increase in the next 12 months. This infographic shares insight into the security-specific purchase process, such as types of purchases being made whether they be additions, upgrades or replacements, the content types and top information sources relied upon by [...]
Over the past two years, organizations turned to technology to mitigate the impact of the pandemic, which ultimately accelerated digital transformation. As IT and business leaders review the initiatives put into place, they are now transitioning to supporting the business value of these initiatives and exploring solutions to improve the customer experience, improve internal processes, [...]
Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on them to provide technology solutions for today’s economic disruptions. This year’s study found that 91% of ITDMs are still challenged to find high-quality content, however [...]
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with technology evolution and transformation, and their adoption of new security technologies. In this webcast, Heinrich Vaske, editorial director, and Peter Lauck, chief [...]
Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you to data-driven decision-makers. Presented by Andrea D’Amato, Chief Revenue Officer, Americas, Foundry, and John Gallant, Enterprise Consulting Director, Foundry, the [...]
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions, according to Foundry’s 2022 Role & Influence of the Technology Decision-Maker study. The latest 14th annual survey found that 93% of IT [...]
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of the Technology Decision-Maker study found that 85% of IT decision-makers (ITDMs) in the EMEA region plan to either increase their technology budgets or [...]
As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic has shifted resources online, such as podcasts, product-review videos, and webcasts/webinars. Our 2022 Role & Influence of the Technology Decision-Maker research outlines the information sources that IT decision-makers (ITDMs) rely on and this [...]
Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their accompanying IT investments. Based on Foundry’s 2022 Role & Influence of the Technology Decision-Maker Research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, [...]
Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these new tools and solutions are powering customer interactions, automating business processes, and enabling a hybrid work environment. Depending on the technology being purchased, executives rely on specific information sources and individuals to help [...]
More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior positions in IT. These buyers may want information, vendor interactions, and collaboration at different times or in different formats compared to preceding generations of IT [...]