Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
Subscribe for the latest marketing and technology insights from Foundry
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the…
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes…
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing security products and…
Gain insight into the security purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences…
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than ever. I’ll preach to anyone…
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…