Measured and deliberate IT buying decisions dominate APAC region

Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower […]

EMEA buyers cautiously stockpile technology portfolios

The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat […]

Insight into the technology purchase process – who’s involved and the sources they rely on

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic […]

Role & Influence of the Technology Decision-Maker white paper 2022

Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their […]

Role & Influence of the Technology Decision-Maker Study 2022

Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

EMEA specific Customer Engagement research

Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely […]

Preferred Content Types for APAC Tech Buyers

Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?

Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they […]

A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]