How Gen Z is Rewriting the Rules of IT Buying
Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a committee to recommend how the…
IT buyers journey
White paper
AI: It’s ROI Time
Foundry’s third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges. [...]
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Customer Engagement Study
In its 12th year, Foundry’s annual Customer Engagement Study was conducted with the objective of understanding the various types of content consumed throughout the purchase process for major technology products and services. This research also…
Driving engagement and trust with today’s IT buyers
Based on Foundry’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676 ITDMs is a valuable resource…
Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Role & Influence of the Technology Decision-Maker Study
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Role & Influence of the Technology Decision-Maker white paper
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
A day in the life of an IT leader: Daniel Stuart, CIO, Southwire
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
Day in the life of a Chief Digital Officer: David Gerstle, MBTA
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
B2B decision making is non-linear, emotional, and messy—and marketers should embrace it.
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
Meet your future buyer: Gen Z
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
Day in the life of a Global CIO: Annie Baymiller, Owens Corning
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company’s Global CIO and…
A glimpse into the regional differences of the tech purchase process
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…