Intent data
CMO Perspectives: Jamie Domenici, Chief Marketing Officer, GoTo
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
Can martech lead us back to the empathy at the core of marketing in 2023?
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
Local Expertise, Global Impact with Foundry
Following the recent launch of the Foundry (an IDG Inc. Company) brand, as the now #1 provider of B2B tech leads globally we are positioned to deliver on the promise of building best-in-class solutions fuelled…
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of…
Are you getting the full picture from your intent data supplier?
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.In B2B markets, power has been shifting from sellers…
ABM & intent benchmarking study: success inspires a year of accelerated investment in Europe
European B2B technology companies continue to invest heavily in ABM for a good reason: they know that account-based strategies work. This is the main conclusion of Foundry’s latest ABM and Intent Benchmarking Study. This year’s annual…
How to create an ABM strategy in 5 steps
By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that 96% of marketers have a documented ABM strategy and that 94% of marketers…
Website conversion rate
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total number of website visitors. The…
3 ways to use intent data in multichannel orchestrations
Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another. Here's how to align intent and account-based efforts.
Don’t play with FIRE, unless you’re a B2B marketer
In an episode of “Ask an ABM Expert,” Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why FIRE is a great way…
Top 5 mistakes marketing teams make when tracking first-party intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! We’ve seen a lot of successes and a lot of “learning experiences”…
The definitive guide to activating intent data
Big data drives marketing strategies in every industry. But with big data flooding in every day, marketers are still learning how to make sense of it all and use it in the cleanest and most…