Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively,…
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking about the gap that exists…
The feeling of FOMO… sucks. If you aren’t familiar, FOMO stands for “fear of missing out”. It’s the feeling that whatever you are doing, you are missing out on something even bigger and better. Maybe…
The 2023 Foundry Account-Based Marketing (ABM) & Intent Benchmarking Study was conducted in August of 2023 to understand the uses, goals, and challenges of account-based marketing, as well as how intent data is used to…
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes intent so confusing and difficult…
Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete with research, how-to insights, and case studies.
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion,…
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is among B2B marketers’ top challenges.…
As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?