Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
On the road: Dan Kessler, Dell Technologies
In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing, Dan shares insights into the…
5 influences forcing us to redefine the role of the CMO for business growth
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
CIO perspectives: challenges, trends, and the future of tech
Discover the latest insights from CIOs on navigating tech challenges, cybersecurity investments, and trends shaping 2024.
On the road: Hondo L. Lewis, Foundry
This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that ‘Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he…
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
On the road: Melissa Nacerino, Zscaler
Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the…
CMO Perspectives: Meaghan Moore, ServiceNow
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.
On the road: John Gallant, Foundry
In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field. From scaling programs…
Foundry’s Observations for the Year Ahead – 2024
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
On the road: Ani Hagopian, Microsoft
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry’s giants. Ani…
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion moderated by Foundry’s Consulting Editor…