The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of […]
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We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:
5 key elements for a successful business development team: Is your organization set up for success?
If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape […]
Why blending in-house and outsourced sales development works
Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is […]
Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]
The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]
One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]
Lead Generation and Lead Nurturing Campaigns: What is the difference?
Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is […]
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and […]
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that […]
7 ways technology marketers can improve lead nurturing with personal touchpoints
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information […]