Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Top tools for BDRs
While you may have an amazing Business Development Representative (BDR) team, it’s no secret the job can be rough. So make your BDRs’ lives a little easier with a few helpful sales tools? We asked…
How to start at square one with intent data
How to start at square one with intent data: building a strong data activation foundation So you’ve added intent data to your toolbox. Congratulations! …Now what? When it comes to intent data, and getting results,…
Three pro tips for personalization during the buyer’s journey
With a little more detail you can turn standard (potentially slightly boring) content into eye-catching visuals for your prospective customers. Personalization isn’t new, but its value for sales and marketing strategies remains significant. Personalizing content…
Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have been faced with problems of…
3 challenges marketers face with integrating their tech stacks
Top challenges with ABM / martech stack integrations As marketers and salespeople, we’re responsible for engaging and converting prospects throughout the buyer’s journey and across platforms. Integrating and leveraging all the different platforms at your…
ABM best practices from real practitioners
Today is your lucky day! Why, you might ask? Well that’s because you don’t need to be the first to figure out the best practices for your ABM program! After launching hundreds of ABM programs…
Quick wins with account-based marketing (ABM)
Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to big wins. Funnel new target…
Addressing common ABM misconceptions
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you jump head first into ABM,…
The 5 biggest challenges tech marketers face in ABM (and how to solve them)
When we last surveyed B2B technology marketers around the world in 2021, the positive impact of account-based marketing (ABM) was already clear. Although one-third of respondent organisations had been practising ABM for less than a…
Transforming your ABM strategy with predictive orchestration
Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account’s activities. Encompassing an ABM program’s functions from start to finish, orchestration makes small nuances simple and automatic. With the ability to…
7 ways technology marketers can improve lead nurturing with personal touchpoints
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the decision-making process. Personalized advice addresses…
How to automate your lead nurturing strategy
A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales funnel and turning them into buyers. However, lead nurturing strategies require consistent, personalized,…