Research topic
There’s No Looking Back – The Future of Business is Digital
In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology is a disruptive force for organizations, supporting both innovation and greater efficiencies. It…
What Tech Buyers Value Most During Vendor Engagement
Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. Or maybe you’re watching market demand rise almost overnight. Whatever your case may…
EMEA specific Customer Engagement research
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how…
Insight into the pandemic’s impact on the future of work [Infographic]
Albeit for good reason, it’s been far too long since businesses were able to regularly function in an office setting. By the end of 2021, 85% of organizations will have begun their return to a…
Tech Budgets Rise as IT Turns to Cybersecurity
We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing which innovations are worth spending for — with some currently top of mind…
Preferred Content Types for APAC Tech Buyers
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should…
14 Data & Analytics Bloggers to Follow Today
Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. According to IDG: 67% of enterprises agree that the pandemic accelerated their organization’s…
Understanding RTO in the Post-Vaccine Era
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment, organizations are looking forward and…
CIO Tech Poll: Tech Priorities 2021
As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers (ITDMs) are tasked with researching and implementing new technologies. CIO’s Tech Poll: Tech…
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
CIO Pandemic Business Impact Study – Looking Forward
This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to look forward to how ITDMs are preparing their organizations for the return to…
Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to virtual events like tradeshows and…