Content marketing
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of marketing materials, is it difficult…
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and benchmark yourself against the competition.…
MarketingFit Content Marketing 101
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how…
It’s Time for Content Marketers to Narrow the ‘Value Gap’
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one constant that deserves marketers’ full…
Insights from Inbound – 3 Tactics to Engage Your Target Audience
Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers to get inspired and embrace…
Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer,…
Crafting Personas to Engage the Empowered Tech Decision-Maker
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications.…
MarketingFit Content Marketing Webcast Series
Join us for our MarketingFit Content Marketing Webcast Series with our Experts! Our three-episode webcast series – taught by IDG’s own content, strategy and insight experts – will guide you through creating an effective content marketing strategy. The series…
3 ways to separate your content marketing from the pack
Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech edition of the Content Marketing Institute’s latest study (sponsored by IDG), 75% of…
How to ensure data and brand safety
2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for third-party targeting/audience data…
Technology Content Marketing 2019: Benchmarks, Budgets And Trends
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download…
14 Marketing Quotes We Love
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we…