Here’s what separates ‘great’ from ‘good’ in tech content marketing

Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores […]

Where are IT decision-makers on their data-driven journey?

Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, […]

Insight into the technology purchase process – who’s involved and the sources they rely on

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic […]

Who is the CIO? Defining IT leaders and their roles

The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared […]

Tech Marketing Survey: More Digital, More Metrics that Matter

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]

One to One: The MarketingFit Guide to Account Based Marketing (ABM)

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from […]

4 Email Marketing Tricks from INBOUND

As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND […]

3 Content Marketing Tips from INBOUND

IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about […]