Content marketing

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix of webcasts, virtual conferences and digital roundtables. The inability to meet with customers in person required sales and marketing teams […]

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences that marketers should familiarize themselves with before they start rolling on an ABM pilot. Fortunately, marketers can learn how to launch their own successful account […]

As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we felt compelled to share some key insights with our fellow tech marketers!  In this blog, we explore four awesome email […]

IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and marketing industries. There’s an intangible energy that surrounds virtual event environments that help to refresh your brain and spark new ideas – something we could […]

Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce the idea of running a cohort analysis to get your ABM ROI, and here is where we discuss the important goals and metrics to focus […]

Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should consider running a cohort analysis to measure ROI.  We know that not everyone is comfortable with the reliability of cohort […]

Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might be worth investing in. However, as the age old saying goes, “half the money I spend on advertising is wasted; […]

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the in-depth insights and expert tips necessary to help you ensure your marketing strategy is both sophisticated and successful. When used […]

Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you do just that. Explore what top tech content marketing performers are doing, top content types through the sales funnel, and insights on how to elevate […]

In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers have a lot on their plate. With this in mind, we wanted to put a spotlight on some essential marketing metrics that can help you […]

Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored by IDG). The majority of tech marketers (52%) say their organization is moderately successful with content marketing, while another 34% say their efforts are extremely or very successful. Asked to rate their content […]

IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of marketing materials, is it difficult for tech buyers to locate enough quality, trusted information? The disparity here lies not with a lack of content, because […]