Peer insight series

CMO perspectives

The CMO Perspective series spotlights industry-leading executives who are making a difference within the tech marketing landscape. Learn more about the latest marketing trends, providing peer insights for tech marketers.

Check out the latest episodes!

Leveraging digital tactics for growth with trust

Meaghan Moore, Vice President of Global Partner Marketing at ServiceNow, shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.

Navigating authenticity, urgency, and innovation in Gen AI marketing

Sandy Ono, the EVP & Chief Marketing Officer at OpenText, has crafted a comprehensive growth strategy plan for the company’s entire portfolio while also making marketing simple, compelling, and fun for her team.

Tech marketing mastery: embracing dissent & staying current

Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, discusses redefining the technology industry. When is the right time to embrace a new technology, adapt, or be conservative because the technology isn’t ready yet?

Exploring ABM, tech influence, and measuring impact

Cisco’s VP Marketing, EMEAR, Emma Roffey, sheds light on her multifaceted role, encompassing customer and partner advocacy, Cisco’s utilization of intent data, and the implementation of a CMO dashboard.

Unlocking brand rebuilding success

Jamie Domenici, GoTo’s Chief Marketing Officer, shares insights on the company’s evolution from LogMeIn to GoTo in 2022. She covers brand rebuilding, corporate communication, marketing’s CX impact, and brand health measurement with intent metrics.

Global partner marketing growth & the importance of DEI

At Google Cloud, Aimee Catalano, Senior Director of Global Partner Marketing, drives rapid growth through teamwork and strategic partnerships. Discover her partner marketing insights for success.