Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Are you engaging with IT decision-makers on social media?
Acknowledging the impact on global communication and the relationships cultivated through social media, June 30th is officially recognized as Social Media Day. It’s a day to bring the world together to celebrate the personal and…
Real People Means All People
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month often takes place in June…
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what…
Structure of BDR teams in sales development
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly 20 years’ experience in the…
Post pandemic rise of sales development
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses of all types and sizes…
Measure the effectiveness of a sales development team
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales development team in the Tech…
Sales development and tech-assisted selling
B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption of new sales technologies to…
Senior sales guide: why upselling is vital for technology companies
With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than ever. So, it comes as…
Quick wins with account-based marketing (ABM)
Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to big wins. Funnel new target…
6 effective lead nurturing strategies for 2022
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the chief proactive tool in your…
Addressing common ABM misconceptions
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you jump head first into ABM,…
CMO Perspectives: Amy Protexter, SVP Marketing, Insight
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job,…