Marketing tools
4 key takeaways from 2023 Role & Influence of the Technology Decision-Maker research
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
How to optimize your ABM strategy with intent data
It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact form on your website, they…
The expansion of Gen AI
Generative AI, or more commonly referred to as Gen AI, is one of the most talked about technologies today. With its ability to increase productivity and efficiency by autonomously creating new content, such as images,…
Tech marketer’s guide to content marketing
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how…
Digital Business executive summary 2023
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest…
Role & Influence of the Technology Decision-Maker white paper 2023
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Understanding digital business maturity levels is critical to better marketing
Digital transformation is an overused term, but there’s little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of Foundry’s annual Digital Business study,…
2023 Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Foundry’s customer journey research
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
Insight into the technology purchase process – who’s involved and the sources they rely on
Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12 months. Even with money to…
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard. AI technology will continue to…
Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.