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Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools…
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing security products and…
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents, as well as how organizations…
Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing strategy compare to the competition?…
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to use the technology. To help…
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Explore what is driving the cloud computing initiatives, cloud investments and migration shifts, and the biggest obstacles to implementing a cloud strategy.
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete with research, how-to insights, and case studies.
Generative AI, or more commonly referred to as Gen AI, is one of the most talked about technologies today. With its ability to increase productivity and efficiency by autonomously creating new content, such as images,…
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how…