The Sales Development Landscape 2023: The return of hybrid outsourcing

This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a year in which the proportion of technology companies pursuing a mixed strategy of in-house and outsourced sales development reached the highest levels recorded during the […]

ABM & Intent Benchmarking Study 2022 – White paper

For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. With 96% of respondents stating that their organization has a documented ABM strategy, the results indicate that ABM is on track to not only become a mainstream marketing discipline but even displace […]

Security Priorities for CSOs in Germany

CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with technology evolution and transformation, and their adoption of new security technologies. In this webcast, Heinrich Vaske, editorial director, and Peter Lauck, chief […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores everything you need to know about content marketing in the tech space, including: Top content marketing goals for the coming year Shifts in content marketing budgets, team structure & outsourcing What top-performing tech […]

A data & analytics webcast for tech marketers

Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you to data-driven decision-makers. Presented by Andrea D’Amato, Chief Revenue Officer, Americas, Foundry, and John Gallant, Enterprise Consulting Director, Foundry, the […]

The shift to cloud computing continues [infographic]

Cloud solutions are front and center. According to the 2022 Cloud Computing study, 69% of IT decision-makers agree that their organization has accelerated its migration to the cloud over the past 12 months, and close to 3/4 agree that their organization is defaulting to cloud-based services when upgrading or purchasing new technical capabilities. This infographic […]

Data & analytics is driving the business forward [Infographic]

According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the potential to fundamentally change the way their company does business over the next 1-3 years. This infographic dives into what is driving the data-driven initiatives, the future of data investment, and the criteria […]

Tech Marketer’s Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to maximize your sponsorship and get great results connecting with ITDMs. The Tech Marketer’s Guide to Virtual Events will provide the tips you (and your sales […]

Mastering the trends in event marketing

Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between Laurie Buczek, Research Vice President, CMO Advisory Practices, IDC and Nicole Peck, Vice President, Marketing Global Events, Foundry. Key Themes How the […]

Security priorities: a look ahead [Infographic]

According to Foundry’s 2021 Security Priorities research, 91% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents, as well as how organizations are planning to prevent security breaches, future budget plans for new security tools & solutions, and more. View the […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior positions in IT. These buyers may want information, vendor interactions, and collaboration at different times or in different formats compared to preceding generations of IT […]

Insight into the pandemic’s impact on the future of work [Infographic]

Albeit for good reason, it’s been far too long since businesses were able to regularly function in an office setting. By the end of 2021, 85% of organizations will have begun their return to a physical workplace plan, according to CIO’s Pandemic Business Impact research. While many may be eager to jump back in, hybrid […]