Tech Marketer’s Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

Mastering the trends in event marketing

Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses […]

Data & analytics is driving the business forward [Infographic]

According to the 2021 Data & Analytics Study, 61% of IT decision-makers (ITDMs) agree that the pandemic accelerated their organization’s data-driven strategy. […]

Security priorities: a look ahead [Infographic]

According to Foundry’s 2021 Security Priorities research, 91% of organizations are aware of what caused their security incidents in the past year. […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

Insight into the pandemic’s impact on the future of work [Infographic]

Albeit for good reason, it’s been far too long since businesses were able to regularly function in an office setting. By the […]

ABM Benchmarking Study for Tech Marketers

ABM isn’t new, but the proliferation of technology tools has enabled it to flourish in recent years. Enthusiasm for ABM is evident among […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared […]

CIO Role Expands into the Customer Experience [Infographic]

Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing […]

MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores […]