Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
Foundry’s Observations for the Year Ahead – 2024
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
On the road: Ani Hagopian, Microsoft
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
Employee productivity – the driver behind AI and Gen AI tools
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
How to engage and serve your customers in a world in which landfill content proliferates
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
On the road: Maisa Fernandez, ServiceNow
In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead
On the road: Carlos Roman, Okta
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join Rick Currier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner
How do security leaders view AI and cyber risk insurance?
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to
The evolving challenges and the growing risks of the CSO
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and
A day in the life of an IT leader: Daniel Stuart, CIO, Southwire
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
From exploration to implementation: a look at AI and Gen AI trends
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to
CMO Perspectives: Sandy Ono, OpenText
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing
How tech innovation will reshape partner marketing in 2024
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at
What’s inspiring got to do with buying, anyway?
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than
Security Priorities Study 2023
The 2023 Security Priorities study reveals that 88% of security leaders believe their organizations are falling short when it comes to addressing cyber risk. However, security leaders are making efforts
The security leader’s ongoing battle for cyber resilience
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
Harness the power of immersive and dynamic visual storytelling
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From
Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
How are IT decision-makers shifting to the cloud?
Explore what is driving the cloud computing initiatives, cloud investments and migration shifts, and the biggest obstacles to implementing a cloud strategy.
Integrating martech systems and data
Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy.
B2B marketing’s traditional funnel model is being replaced, and marketers will lead the charge
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…
A look at how organizations are leveraging AI and Gen AI
Foundry’s inaugural 2023 AI Priorities Study was conducted to better understand how organizations are leveraging Artificial Intelligence (AI) and Generative AI (Gen AI) as these tools become more mainstream. The
AI Priorities Study 2023
It seems like since the launch of ChatGPT, everyone is talking about Generative AI (Gen AI). With its extreme ease of use and ability to save massive amounts of time,
Connected data: the missing link in B2B audience engagement
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking
What tech marketers should know during Cybersecurity Awareness Month
In 2004, October was declared Cybersecurity Awareness Month by the U.S. President and Congress to help users protect themselves and their personal data online, and to bring awareness to the increasing volume