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Insight into the CIO Role & Priorities: 2021 State of the CIO Webcast
In its 20th year, the 2021 State of the CIO research provides an understanding of how the role of the CIO continues to evolve in today’s business climate and helps define
2021 State of the CIO Executive Summary
CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. Over the past 20 years this
2021 State of the CIO
CIO’s 20th annual State of the CIO research aims to better understand how the role of the CIO continues to evolve in today’s business climate and helps define the CIO
One to One: The MarketingFit Guide to Account Based Marketing (ABM)
Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences
Understanding the Internet of Things Purchase Process [Infographic]
Gain insight into the IoT purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Marketing Networking Products & Solutions
According to Network World’s 2020 State of the Network research, 59% of IT decision-makers say that their organization’s data center is undergoing change with the replacement of older technologies for
Understanding the Networking-Specific Purchase Process [Infographic]
Gain insight into the networking purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
4 Social Media Marketing Trends to Carry into 2021
It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is for sure, it’s that social media has proven
Get to Know IDG’s Highly Connected Consumer Audience
As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the passionate consumers looking to enhance their digital lifestyles.
Marketing Data & Analytics Products & Tools
According to CIO’s Pandemic Business Impact survey, data & analytics is the number one technology that IT leaders expect to invest more dollar in to become a digital business over
Understanding the Data & Analytics Specific Purchase Process [Infographic]
Gain insight into the data & analytics purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
2020 Security Priorities Executive Summary
The 2020 IDG Security Priorities executive summary provides insight into how the impact of the COVID-19 pandemic is altering organizations’ security strategies moving forward, the security solutions and technologies that
2020 Security Priorities Study
IDG’s fourth annual Security Priorities study aims to gain a better understanding of the various security projects organizations are focused on now and in the coming year. This year’s research
Marketing Cloud Computing Tools & Solutions
According to IDG’s 2020 Cloud Computing Survey, 32% of organizations’ total IT budget will be allocated to cloud computing over the next 12 months – opening huge opportunity for cloud
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the
3 Content Marketing Tips from INBOUND
IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and
Socially Distanced but Highly Connected: Consumers Invest in Tech [Infographic]
Spending on consumer technology has soared amidst the global pandemic, so it’s no surprise that while individuals remain socially distanced, the use of technology allows strong connections to remain intact.
Explore Tech Priorities & Investments Amid the Pandemic [Webcast]
How are IT decision-makers (ITDMs) tackling digital transformation efforts and balancing their time and budgets during the COVID-19 pandemic? CIO’s 2020 CIO Pandemic Business Impact study reveals how ITDMs are managing
Marketing Security Products & Services
Based on CSO’s Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security leaders expressed greater concern about attacks targeting work
ABM ROI Series: 3 Proven Sales Orchestration Plays
Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce
The Need for Technology Advancements Progresses Despite Pandemic Disruptions
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in
2020 Role & Influence of the Technology Decision-Maker Study
While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on technology in 2020. It is the fuel that
ABM ROI Series: How to Decide Which Metrics Matter Most
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we
ABM ROI Series: The Value in Running a Cohort Analysis
Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new
6 Months In: How IT Leaders are Responding to the Pandemic [Infographic]
It has been more than 6 months since the COVID-19 pandemic changed our society – whether that be how organizations conduct business, how children attend school, or how employees work.