Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and
Getting the Inside Perspective: 2020 State of the CIO Webcast
In its 19th year, the 2020 State of the CIO research highlights the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric
2020 State of the CIO Executive Summary
CIOs have been taking on responsibilities outside of IT for many years now – whether that be defining core business strategy or cultivating customer and board room relationships. The one
2020 State of the CIO
CIO’s 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results
Security Priorities Blog Series – Part Three: Keeping a Strategic Focus is Difficult
When a security team can focus more of their time addressing strategic issues, as opposed to tactical ones, we know that a host of benefits can flow from that. Less
It’s Time for Content Marketers to Narrow the ‘Value Gap’
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one
Partner Marketing Executives Share Their Top Challenges
Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help
Security Priorities Blog Series – Part Two: Where Security Falls Down
While it’s necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down.
2019 Customer Engagement White Paper
The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any
Security Priorities Blog Series – Part One: Top Priorities for Next 12 Months
There’s an old saying, “you can’t fix something until you admit it’s broken.” I’m often drawn back to that when I look at how businesses are addressing security and the
2019 Customer Engagement Study
In the 7th year of the study, the 2019 IDG Customer Engagement survey provides in-depth information on the various types and volume of content consumed throughout the technology purchase process.
IDG Editorial: Unprecedented Quality at Scale
Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced
Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto
Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed
2019 Role of the Developer Executive Summary
Examining the Many Roles & Responsibilities Within Software Development IDG’s 2019 Role of the Developer survey set out to better understand how developers are spending their time and what they’d
2019 Role of the Developer Survey
The 2019 IDG Role of the Developer Study explores the roles that are fueling software development today. The roles involved in driving business forward through software development go beyond the
2019 Security Priorities Webcast
Security continues to be a top consideration for organizations. The security landscape is in constant flux, meaning that the roles of CIOs/CISOs are always evolving. To have in-depth conversations about
Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands
As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG
Influencing the Influencers: Understanding IDG’s Connected B2C Audience
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to
Connected Consumers & The Tech That Intrigues Them [Infographic]
Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing the tech purchases of friends and family. Based
Insights from Inbound – 3 Tactics to Engage Your Target Audience
Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers
Research Shows That Digital Business Efforts Aim to Improve the Customer Experience
Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State
Status of the Digital Business Landscape
This infographic, based on IDG’s 2019 Digital Business research, shares insights into how organizations are evolving to a digital-first approach. The data outlines the top objectives of a digital business
Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park
It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech
Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston
In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic