White paper

Recent economic and geopolitical challenges have prompted organizations across most industries to prioritize cost management and performance optimization. Both dynamics have kept CIOs’ focus on operations even while their leadership role expands in preparation for the next wave of digital innovation. The 2023 State of the CIO Study, which surveyed 837 IT leaders and 201 […]

This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a year in which the proportion of technology companies pursuing a mixed strategy of in-house and outsourced sales development reached the highest levels recorded during the […]

Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on them to provide technology solutions for today’s economic disruptions. This year’s study found that 91% of ITDMs are still challenged to find high-quality content, however […]

For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. With 96% of respondents stating that their organization has a documented ABM strategy, the results indicate that ABM is on track to not only become a mainstream marketing discipline but even displace […]

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers […]

Based on Foundry’s 2022 Security Priorities study, this white paper provides insight into the various security projects that organizations are currently focused on and will be prioritizing in the coming year so you can best build out your marketing plans. The report looks at the cause of security incidents over the past year, where security leaders […]

According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend an average $19.4 million in the coming year. To understand where APAC tech buyers are in their data-driven journey, this executive summary provides insight into […]

Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data strategy, and the tools and solutions they plan to invest in to assist their goals. According to the research, the majority of organizations (82%) have […]

All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how they define the workplace. According to our 2022 Future of Work research, 94% of organizations shifted to some sort of hybrid work structure due to the […]

CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This 2022 research shows that APAC CIOs devoted significant time this year to operationalizing new technology investments to deliver on promised business outcomes while also working hard to drive innovation. Download this executive summary […]

IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital innovation and technology investments were sound. According to the global 2022 State of the CIO research, EMEA CIOs balanced the bulk of their time between transformational and functional duties, however were more likely to […]

Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and the tools and solutions they plan to invest in to assist their goals. According to the research, the majority of organizations (84%) have either already […]