Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing [...]
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and [...]
The CIOs’ ever expanding role Unlike years past, IT leadership isn’t bogged down by the mountain of functional and transformational work. Instead, CIOs are routinely sought after for their management [...]
IT organizations appear to be proceeding with a glass-half-full mentality despite recent economic and geopolitical challenges. In fact, IT budgets are expected to increase for more than half of organizations [...]
Recent economic and geopolitical challenges have prompted organizations across most industries to prioritize cost management and performance optimization. Both dynamics have kept CIOs’ focus on operations even while their leadership [...]
This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a [...]
We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and [...]
Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on [...]
For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. With 96% of respondents stating that their [...]
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps [...]
Based on Foundry’s 2022 Security Priorities study, this white paper provides insight into the various security projects that organizations are currently focused on and will be prioritizing in the coming year [...]
According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend [...]
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from [...]