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The AI-Powered Search Wars: Publishers with Genuine Audiences Will Thrive, While the Clickbait Media Will Die
By Tanu Javeri, Head of SEO, Foundry The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard. AI technology will continue to advance rapidly because of OpenAI, moving the needle earlier than some would have [...]