Partner marketing
Harness the power of immersive and dynamic visual storytelling
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From the age-old tales in Homer’s…
Navigating obstacles in partner marketing: Lessons learned at a dinner discussion in Silicon Valley
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Atlassian, AWS, Google Cloud, NetApp and ServiceNow. With all companies battling the economic headwinds, the far-ranging discussion included…
Expert vs. AI: Top 7 Partner Marketing Predictions
In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier, Foundry’s VP of US Sales…
Partner Marketing White Paper 2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner…
Partner Marketing Study 2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards…
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what…
2020 IDG Partner Marketing White Paper
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner…
2020 IDG Partner Marketing Study
First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study…
Partner Marketing Executives Share Their Top Challenges
Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help uncover some of the industry’s…