The world has changed. Have your partner marketing strategies kept up?

Today‚Äôs business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid […]

2020 IDG Partner Marketing White Paper

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and […]

2020 IDG Partner Marketing Study

First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, […]

Partner Marketing Executives Share Their Top Challenges

Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes […]