Partner Marketing White Paper 2022

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers […]

Partner Marketing Study 2022

It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards make the efforts worth it all. Understanding what your peers at other tech companies are focusing their partner marketing efforts […]

The world has changed. Have your partner marketing strategies kept up?

Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what needs to change? To identify some timely and effective ways to drive impact, we’ve asked five partner marketing leaders to […]

2020 IDG Partner Marketing White Paper

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner marketing along with the benefits and challenges that marketers experience. The good news is that the value of partner marketing […]

2020 IDG Partner Marketing Study

First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study found that 62% of those involved in partner marketing decisions believe that partner marketing is a necessary tactic that provides […]

Partner Marketing Executives Share Their Top Challenges

Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help uncover some of the industry’s challenges specific to partner marketing, IDG hosted its first Partner Marketing Executive Dinner this fall in Silicon Valley. With a […]