As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads with limited resources. At a regional level, delivering these results requires a combination of both local resources and expertise, with many of the marketers we [...]
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of qualified leads, that is why skilled sales development representatives (SDRs) are in such high demand. It is the job of the SDR to prospect, qualify [...]
Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to potential buyers and hope for the best. Leads can find hundreds of competitors, so you need to show them why your solution is right for [...]
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of the cost. All too often, we see IT and tech organizations make this mistake in their pursuit [...]
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the decision-making process. Personalized advice addresses specific buyer needs and pain points with useful and non-promotional information that leads them to resolution and establishes your company [...]
A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales funnel and turning them into buyers. However, lead nurturing strategies require consistent, personalized, and timely contact. By sending leads engaging and timely content that is consistent with their place in the customer journey [...]
A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never convert, no matter how many times your sales team calls them? It’s because today’s potential buyers are far more market savvy and have more needs than ever. Leads are aware of your competitors, [...]