Kate Aldacosta

Articles by Kate Aldacosta


Did intent data predict the winners of the Oscars?

“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a company obsessed with data, we set out to push the limits of intent data through popular culture. Intent data is ever-evolving in marketing and sales. [...]

  • Intent data
How to start at square one with intent data