Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Partner Marketing Executives Share Their Top Challenges
Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help uncover some of the industry’s…
Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto
Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed a great chance to do…
Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands
As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG Communications, quality content fuels everything…
Influencing the Influencers: Understanding IDG’s Connected B2C Audience
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is…
Insights from Inbound – 3 Tactics to Engage Your Target Audience
Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers to get inspired and embrace…
Research Shows That Digital Business Efforts Aim to Improve the Customer Experience
Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State of Digital Business research, 91%…
Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park
It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech marketing execs to network with…
Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston
In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within…
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your…
Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel
IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when…
CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all”…
Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer,…