Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
A Message from Mohamad Ali, CEO, IDG, Inc.
Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor and Ahmaud Arberry before him, Floyd’s death illustrates pervasive racist violence against Black…
Moving Beyond Amplification, Building a Strong Social Strategy
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage with current and future customers.…
Welcome to the New IDG.com
We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to…
What Does the Crystal Ball Tell Us? Nothing, But History Might.
Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult decisions be aided by the benefit of that magic? Or even better, hindsight?…
How are IT Leaders Responding to the Pandemic?
Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging technologies year over year. In…
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…
A 3 step guide to 1:1 account-based marketing
The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It’s the hyper-targeted, whale-hunting model that most people picture…
Transitioning to Digital: 4 Digital Event Types and How to Use Them
As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are being offered up as ways to leverage the work you have already put…
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of marketing materials, is it difficult…
Understanding the Tech Initiatives & Priorities of Today’s CIOs
It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies as technology continues to drive…
How Do Developers Achieve Success?
When it comes to the technicalities within the tech purchase process, such as ensuring efficient software integration or researching new tools and solutions, who do tech leaders rely on? The answer: the developer. According to…
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and marketing efforts. Each year, IDG’s…