Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Crafting Personas to Engage the Empowered Tech Decision-Maker
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications.…
Digital Transformation for the Win: Insights on the Resources Needed to Make the Play
As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities…
Surprise! IT Execs Jump into the Social Media Pool
If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as active in social channels as…
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some…
Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a…
Explore How the Tech Purchase Process Varies by Product Category
The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer,…
World Class Security Strategies Brought to Life at CSO50 Conference + Awards
In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 CS050 award winners represent an elite group of thought leaders in the security…
14 Marketing Quotes We Love
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we…
Role of the CIO – Making Strides Towards Strategic Growth
For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to…
A Look Back into Some of Our Favorite 2018 IDG Research Stats
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than…
CMO Perspectives: Brian Kardon, CMO, Fuze
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest CMO Perspectives video. During this…
Business Value Exchange Models Future of Content Marketing
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional marketing teams to roll out…