Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
How to start at square one with intent data
How to start at square one with intent data: building a strong data activation foundation So you’ve added intent data to your toolbox. Congratulations! …Now what? When it comes to
Three pro tips for personalization during the buyer’s journey
With a little more detail you can turn standard (potentially slightly boring) content into eye-catching visuals for your prospective customers. Personalization isn’t new, but its value for sales and marketing
Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have
3 challenges marketers face with integrating their tech stacks
Top challenges with ABM / martech stack integrations As marketers and salespeople, we’re responsible for engaging and converting prospects throughout the buyer’s journey and across platforms. Integrating and leveraging all
Red Hat builds momentum and trust with Foundry Ads collaboration
Red Hat collaborated with Foundry to position themselves as a trusted partner among ITDMs, leveraging Foundry’s Insider Pro platform. The campaign achieved 9,100 page views through various elements, enhancing Red
Partner Marketing White Paper 2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps
Partner Marketing Study 2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity
ABM best practices from real practitioners
Today is your lucky day! Why, you might ask? Well that’s because you don’t need to be the first to figure out the best practices for your ABM program! After
The 5 core skills every BDR needs
Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through
Work with Sales Development Services
Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve conversion rates, and reach peak performance, without changing their in-house infrastructure. Research
Here’s what separates ‘great’ from ‘good’ in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Overcoming challenges to hiring strong sales development representatives
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of
How to hire and train high-performance sales development teams
In theory, responding to inbound prospects and transforming MQLs into SQLs isn’t rocket science. But doing this at scale is where the challenges typically begin with sales development. On average,
Security Priorities for CSOs in Germany
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market
A data & analytics webcast for tech marketers
Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how
How I do it: Kumaran Ramanathan, President, Foundry
This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To enjoy more premium content like this, visit Flashes
10 cloud computing bloggers to follow today
IT decision-makers are expanding their cloud strategy and investments. In fact, 69% of organizations have accelerated their cloud migration over the past 12 months, and 72% agree that their organization
Where are IT decision-makers on their data-driven journey?
Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, data and analytics is among the top two
Data & Analytics executive summary 2022 – APAC region
According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend
Data & analytics is driving the business forward [Infographic]
According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the potential to fundamentally change the way their company
4 steps you can take to fix your channel partner relationships
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at scale. However, the landscape transformed in the last
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud.
Why aren’t your channel partners hitting sales targets?
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution
The state of the Channel: transformation, technology and data
In the Channel, both vendors and resellers are dealing with waves of disruptive change on multiple fronts. We should remain alive to what we’re witnessing: nothing less than the reinvention of last
Technology for sales development: a guide for decision-makers
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from