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Influencing the Influencers: Understanding IDG’s Connected B2C Audience
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to
Connected Consumers & The Tech That Intrigues Them [Infographic]
Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing the tech purchases of friends and family. Based
Insights from Inbound – 3 Tactics to Engage Your Target Audience
Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers
Research Shows That Digital Business Efforts Aim to Improve the Customer Experience
Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State
Status of the Digital Business Landscape
This infographic, based on IDG’s 2019 Digital Business research, shares insights into how organizations are evolving to a digital-first approach. The data outlines the top objectives of a digital business
Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park
It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech
Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston
In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic
Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel
IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and
2019 Security Priorities Executive Summary
The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture,
2019 Security Priorities Study
IDG’s third annual Security Priorities study was conducted to gain a better understanding of the various security projects that organizations are currently focused on and will be prioritizing in the
CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation
Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal
New CIO Platform Launched to Serve Growing Middle East Market
As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will
Crafting Personas to Engage the Empowered Tech Decision-Maker
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of
CIO Tech Poll: Economic Outlook 2019 Executive Summary
This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines
CIO Tech Poll: Economic Outlook 2019
The annual CIO Tech Poll: Economic Outlook research was conducted to gauge how current economic conditions are affecting IT spending plans among IT leaders. The 2019 research reveals that IT
Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the
MarketingFit Content Marketing Webcast Series
Join us for our MarketingFit Content Marketing Webcast Series with our Experts! Our three-episode webcast series – taught by IDG’s own content, strategy and insight experts – will guide you through creating an effective
The Benefits of an Inspirational Keynote Speaker
“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, our keynote speaker at AGENDA19. She was describing
2019 Digital Business Executive Summary
Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to
2019 Digital Business Research
The second annual IDG Digital Business study was conducted to gain a better understanding of where organizations are in their digital-first approach. The findings show that establishing a digital business
Digital Transformation for the Win: Insights on the Resources Needed to Make the Play
As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they
The Drive to Transform Powers a More Inclusive Buying Dynamic
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved
3 ways to separate your content marketing from the pack
Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech edition of the Content Marketing Institute’s latest study