By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Influencing the Influencers: Understanding IDG’s Connected B2C Audience

Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right […]

Connected Consumers & The Tech That Intrigues Them [Infographic]

Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing […]

Insights from Inbound – 3 Tactics to Engage Your Target Audience

Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, […]

Research Shows That Digital Business Efforts Aim to Improve the Customer Experience

Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations […]

Status of the Digital Business Landscape

This infographic, based on IDG’s 2019 Digital Business research, shares insights into how organizations are evolving to a digital-first approach. The data […]

Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park

It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG […]

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will […]

5 Tips to Elevate Your Event Marketing Strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and […]

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got […]

2019 Security Priorities Executive Summary

The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations […]

2019 Security Priorities Study

IDG’s third annual Security Priorities study was conducted to gain a better understanding of the various security projects that organizations are currently […]

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most […]