The latest insights from peers, tech buyers and industry experts highlighting the tech and marketing trends that will change the way you market to your customers
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape. [...]
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than
The 2023 Security Priorities study reveals that 88% of security leaders believe their organizations are falling short when it comes to addressing cyber risk. However, security leaders are making efforts
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Explore what is driving the cloud computing initiatives, cloud investments and migration shifts, and the biggest obstacles to implementing a cloud strategy.
Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy.
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…
Foundry’s inaugural 2023 AI Priorities Study was conducted to better understand how organizations are leveraging Artificial Intelligence (AI) and Generative AI (Gen AI) as these tools become more mainstream. The
It seems like since the launch of ChatGPT, everyone is talking about Generative AI (Gen AI). With its extreme ease of use and ability to save massive amounts of time,