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AI Priorities Study 2025
The buzz around Artificial Intelligence (AI) and Generative AI (Gen AI) has settled into a new phase of practical implementation and long-term investment. Companies no longer view AI as a
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Customer Engagement Study
Over the past year, we’ve continued to see technology products and services evolve with business objectives – such as the need to improve the customer experience, improve internal processes, and [...]
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CIO Tech Poll: Tech Priorities Study
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities
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State of the CIO Study 2024
Foundry’s 23rd annual State of the CIO research details how the role of the CIO continues to evolve and elevate in today’s business climate and defines the CIO agenda for 2024.
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Security Priorities Study 2023
The 2023 Security Priorities study reveals that 88% of security leaders believe their organizations are falling short when it comes to addressing cyber risk. However, security leaders are making efforts
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ABM & Intent Benchmarking Study
The 2023 Foundry Account-Based Marketing (ABM) & Intent Benchmarking Study was conducted in August of 2023 to understand the uses, goals, and challenges of account-based marketing, as well as how
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Cloud computing study 2023
In its 10th year, Foundry’s 2023 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and top cloud growth
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Role & Influence of the Technology Decision-Maker Study 2023
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
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How to optimize your ABM strategy with intent data
It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact
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Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.
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Partner Marketing Study 2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity
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Future of Work Study 2022
In its first year, Foundry’s Future of Work study was conducted to better understand the workplace impact of the pandemic over the past two plus years and how organizations are
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Data & Analytics Study 2022
Over the last several years, data & analytics tools have become vital to the success of organizations in all industries, and the adoption of these tools is not expected to