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Tech marketer’s report card
Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.
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The Intersection Newsletter
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Guide
Nobody buys alone: Why and how to multithread your buyers’ journeys
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 28
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Tech marketers – here’s your guide to navigating the tech purchase process
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
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Research: Increase ad performance by 2.5x with intent-based targeting
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
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5 ways to ensure adoption of ABM programs and tools
Get ABM program buy-in and adoption across departments from your C-suite to your end users with these tips. “We have an ABM platform but our team doesn’t even use it
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ABM campaign crash course: building orchestrated ABM campaigns
You made it to our final installment of the ABM Crash Course Series! In today’s crash course, we’re going to cover everything you need to know to optimize your ABM
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ABM campaign crash course: step-by-step guide to upgrade your ABM campaigns with intent data
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost
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ABM campaign crash course: generate more revenue with sales activation
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In
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ABM campaign crash course: how to deliver a personalized experience
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is
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ABM campaign crash course: how to launch successful account-based display ads
Welcome to our ABM Crash Course Series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs
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Account-based marketing (ABM) for beginners
An intro to account-based marketing Account-Based Marketing (ABM) is one of the most widely mentioned terms in the world of B2B marketing. Although you might be familiar with the term
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How to sell your executive team on ABM
Marketers know the struggle of trying to do it all on a shoestring budget, especially post-pandemic. If you’re a marketer keen on ABM for your company, here are some tips
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Blend of both: in-house & outsourced sales development services
Sales development is a key driver for the success of any organization, ensuring that leads are identified, properly qualified and identified as a near term prospect before being swiftly transferred