Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. [...]
Subscribe for the latest marketing and technology insights from Foundry
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a
Last week, I had the privilege of co-hosting a dinner that brought together various titled, partner marketers from Workday, Dell, Salesforce, Microsoft, and Lookout to share their insights about managing
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember
Sometimes you just want to see how products work. That’s the idea behind DEMO, in which technology vendors provide a “show and tell” experience of their new features or platforms, software, and hardware. Hosted by…
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Discover the latest insights from CIOs on navigating tech challenges, cybersecurity investments, and trends shaping 2024.
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.